Business Mirror (10 April 2011) reported that Cebu Pacific started to re-impose fuel surcharge for both Domestic (since March 23) and International (since March 14) flights.

For Luzon-Luzon flights, surcharge is Php50; for Luzon-Visayas and Visayas-Mindanao, surcharge is Php100; for Luzon-Mindanao, surcharge is Php200.

CEB VP for Marketing and Distribution was quoted that the spiraling oil prices has an impact, but added that they are managing it.

Cebu Pacific was first traded in the PSE at an IPO price of Php125 per share. It reached a high of Php133.50 in its first trading day, but since then saw its price go down to Php83.90 per share as of 08 April 2011 due to concerns on higher oil prices.

As of today, 11 April 2011, CEB’s stock price sank to Php79.50 (its lowest price for the day) or a -5.24% drop. Why the huge decline? Partly because today is the ex-date of its cash dividends.

Total cash dividends = Php3 per share (Php2 regular, Php1 special).

The cash dividend will be paid on 12 May 2011 to those who have CEB shares as of 08 April 2011.